Add a A Press-Ready Founder Bio — Built on Clarity, Credibility and PurposeHere
You don’t have a credibility problem.
You have a clarity problem.
This is a You care deeply about your mission.
You’ve done the work.
You’ve helped people.
You know you’re here to make an impact.
But when it comes to introducing yourself —
to journalists, podcast hosts, event organisers, or even your own audience — the words don’t quite land.
You either:
✔ Sound too corporate
✔ Too vague
✔ Or too small for the level you know you’re capable of
Not because you lack credibility.
But because no one has helped you shape your story strategically.
StorySteps changes that.Font
Introducing StorySteps
StorySteps helps mission-led founders create a confident, credible, press-ready media introduction in under an hour — using a proven PR framework that blends Personality, Passion and Purpose.
This isn’t a prompt generator.
It’s your PR Coach in GPT form.
Built from:
✔ 20 years running a PR agency
✔ 25 years working across media as both journalist and PR
✔A £500 programme that has helped hundreds of founders get press ready
Now distilled into a fast-track process.
The Transformation
Before StorySteps:
Confused about how to talk about yourself
Hiding behind generic messaging
Unsure how to connect your mission to your business
Not PR ready
Playing smaller than you know you’re capable of
After StorySteps:
Clear on “your thing”
Confident in your voice
Proud of your bio
Press-ready
Equipped with multi-use, aligned messaging
Showing up as a credible, visible founder
This is about moving from overlooked to owned.
What Makes StorySteps Different From Just Using ChatGPT?
ChatGPT guesses.
StorySteps guides, using my IP and 20 years of experience as a specialist in this area.
ChatGPT gives you hype-filled, generic founder bios that sound like everyone else.
StorySteps uses a tried-and-tested PR framework that:
✔ Extracts the right parts of your story
✔ Protects you from oversharing
✔ Coaches you delicately through sensitive areas
✔ Integrates positioning and writing in one process
✔ Delivers editorial-quality output journalists actually want
01
It knows what questions to ask.
02
It knows what journalists look for.
03
It knows what to leave out.
What you get:
01
Press-Ready Bio Output
A mini media introduction built to introduce you to journalists, podcast hosts, event organisers and collaborators.
02
Strategy Built In
Positioning + storytelling + credibility layered into one process.
03
The 3 P’s Framework
✔ Personality – Who you are and what values you stand for
✔ Passion – The mission that drives you
✔ Purpose – The job you’re here to do in the world
04
PR Coaching Throughout
You’re guided step-by-step so overwhelm isn’t ignited.
05
Multi-Use Content
Use it for:
✔ Website About page
✔ Podcast pitches
✔ Speaking introductions
✔ Social bios
✔ Media outreach
06
Emotional Clarity
You’ll finally feel proud to share your story.
This is for you if:
You are a mission-led founder
You know visibility matters
You want to be taken seriously by media
You struggle to write about yourself
You’re frustrated with generic AI
You want to show up with confidence and conviction
This is not for you if:
You are not mission-led
You want hype-based marketing
You’re looking for a full-length, detailed autobiography
You want guaranteed press coverage
StorySteps is your first step in becoming press ready — not the entire PR strategy.
what PEOPLE are saying
“I’m really impressed! This is HUGELY valuable — worth thousands I’d say as someone who knows how much work it can take to get these kinds of outputs out of clients…the output really was excellent and it felt like a really constructive and well guided process. It felt like a genuinely in depth consultation.I am extremely happy with the final output. I think it’s brilliant.” - Mark
“It captured who we are and what we do clearly with thought provoking questions.I wish we’d had this at the start of my business! 10/10. It helped us communicate our work in a way that feels aligned with our values while remaining professional and credible.” - Christine
“100% - so much value to be had from this, even if you already know your story - It helped me refine my messaging in ways I hadn’t anticipated and given me clarity and confidence I didn’t even know I needed!'' - Sarah
“It is amazing!! The questions are spot on - really got me thinking and so detailed. Got me thinking. Easy to use and will definitely get me to up my PR game! X” - Louisa
Why This Matters Now
The online space is noisier than ever.
AI-generated content is everywhere.
Journalists are overwhelmed.
Trust is fragile.
Connection matters more than ever.
If you want to be visible — you need to sound human.
Credible.
Clear.
Mission-led.
Your bio is not admin.
It’s your doorway to opportunity.
the Frequently asked Q’s
Will it sound like me?
Yes - the best version of you!. The process is designed to extract your voice and mission — not impose generic AI language. It’s all about bringing our unique personality through!
How long does it take?
People have completed it in 30-60 mins, some taking longer, but what you can achieve in an hour, thanks to this guided process, is something it can take many founders years to nail!
Is this suitable if I’m early in business?
OMG absolutely Yes! — especially if you want to get your story straight from day 1, be able to show up with clarity and conviction from day 1 - this is how your business grows faster! -and it will give you direction to help you FLY.
Does this guarantee press coverage?
No. This guarantees a bio that does you justice and positions you as press ready.
Is this a full media bio?
This is not your full back story media bio -but it is a powerful, strategic introduction as to who you are, what you do and why - it brings you to life without sharing your life story, but built on depth, it’s designed for impact and clarity.
You know you have More to give.
You didn’t leave the corporate world to play small.
You didn’t build a mission-led business to hide behind generic messaging.
You are here to make a difference.
So it’s time to storytell, not sell. We need to get the world behind what you have to say. Not tomorrow, not next year, but now!
Get your story straight and the world will SEE you properly x
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